First AOL, then MSN and now Yahoo… Rich Media ads finally break through to the mainstream. I guess media companies and portals have finally realized that not banners get out-performed by richer media like superstitials and eye-blasters, but they need to support them to get the revenue.
Yahoo to run multimedia ads. Under pressure to boost sales in a lifeless ad market, the Web portal launches AdVison, a full-page ad that broadcasts commercials, and runs Web pages, surveys and online games. [CNET News.com]