BMW has launched a site promoting 4 new audiobooks, which I’ve just downloaded. This is a joint promotion from Random House, though BMW retains the branding on things… I’ve yet to listen, but am syncing to my iPod for the train home. This seems like a nice brand extention idea – mobile content to enjoy while driving or just on the go.
technorati tags:BMW, Audiobooks, Branding, content, marketing, mobile