The Internet is on the verge of another revolution. Coming in Spring of 2008, Xohm promises to bring fast, secure and smart wireless access to cities, enabling the possibility of a whole new range of high-bandwidth applications and uses. Xohm also will expand the Internet experience by partnering with the best companies in the industry to enable a new class of devices with Internet capabilities. Beyond just laptops, the vision of Xohm is to empower PMPs, video cameras, MP3s and more with Internet access. [Xohm]
Sprint officially announced Xohm as the brand for their pending WiMax service and I’m left feeling like they got taken by their brand guys.
WiMax — It’s all about the X factor!! Yeah, that’s it and if we make it phonetic it’s going to be all web 2.0-like and even though it looks more like Ohm than Zoom, we’ll call it Zoom for that extra hip flavor.
Sprint uses the expression SprintSpeed today which seems like it would have been the most obvious choice since WiMax is a 4G data connection (read speed) than anything else. Sure you can do VOIP, but that’s a data service too. Why complicate things with another brand which actually pushes the Sprint name as a tag (WiMAX from Sprint) rather than part of the branded service? I guess perhaps their agency would not have made that much money on that deal…
SprintSpeed works for me. I know who it’s from (where I can buy it) and I know what it means (fast data). I don’t really even need to know it’s WiMAX! Most consumers will buy direct from Sprint anyway while the more advanced elite users will bring their own WiMAX devices to the network. To this second set, the network more utility, than branded service… Maybe I’m crazy here, but simple works the name does not
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Branding, Marketing, Sprint, WiMax, Xohm, 4G