About

I\’m Jonathan Greene. I lead marketing at Scratch, the world\’s largest creative learning platform — 160 million registered users, 20 million active annually, half a million projects created every day, in more than 70 languages.

Before Scratch, I spent two decades in agencies and startups — nine years at R/GA leading accounts like Google and Mastercard and running the agency\’s FutureVision program, then SVP of Marketing at Techstars, then a stretch of independent consulting that brought me to Scratch.

The throughline is the same thing it\’s always been: finding the signal in emerging markets and building the teams and systems to act on it. I got into this business in the late \’90s building the first digital capabilities at agencies when interactive was still a line item. That instinct — being early to something and then doing the hard work of making it real — is what I keep coming back to.

I also publish Work Related, a daily editorial digest on technology, culture, and the things worth paying attention to.

I\’m building tools in public — Triage, a personal productivity app, and RideBoard, a cycling coordination app — both built through conversation with Claude using vanilla HTML, CSS, and JS. I wrote about the process here.

I studied Comparative Literature at Hamilton College, which turns out to be surprisingly good training for pattern recognition across markets.

New York.