BMW Audio Books

BMW has launched a site promoting 4 new audiobooks, which I\’ve just downloaded.  This is a joint promotion from Random House, though BMW retains the branding on things… I\’ve yet to listen, but am syncing to my iPod for the train home.  This seems like a nice brand extention idea – mobile content to enjoy while driving or just on the go.

technorati tags:BMW, Audiobooks, Branding, content, marketing, mobile