Coca-Cola launched the \’Decibel Central\’ campaign that will allow consumers to interact with the brand and win thousands prizes using text messaging. It appears to be a one of those smart ideas that helps both with branding and direct sales, also benefiting from the novelty of the medium. [MarketingWonk]
The coolest part of this program is that Mobliss was able to enable a short code that works across all carriers.