At the launch of Apple\’s new Power Mac G5, Wired News was granted an exclusive tour of the new machines by Jonathan Ive, Apple\’s lead industrial designer. By Leander Kahney. [Wired News]
\”It\’s really much more potent when you don\’t put on a veneer pretending to be powerful,\” he said. \”I see (the G5) as a tool. It\’s an extremely powerful tool. There\’s not a plastic façade that adds to the fact that it\’s a really powerful tool. It\’s very, very obvious that it is what it is.\”
He continued, \”From a designer\’s point of view, it\’s not an appearance game we\’re playing. It is very utilitarian. It\’s the use of material in a very minimalist way.