IAB Joins in Snubbing DMA Over Spam Policy

The Interactive Advertising Bureau\’s e-mail committee chairman plans to withdraw support to the IAB\’s members for the Direct Marketing Association\’s Council for Responsible E-mail\’s long-awaited e-mail best practices document. This following yesterday\’s report of resignations from within the DMA\’s subsidiary organization, the Association of Interactive Marketing, in protest over the same controversial anti-spam policy. [marketingfix]

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