Advertisers are poised to waste $5.5 billion in television ad expenditures in 2007 if television networks don\’t adapt to the rising penetration of the personal video recorder, with its ability to zap commercials. [TelevisionWeek ]
Advertisers are poised to waste $5.5 billion in television ad expenditures in 2007 if television networks don\’t adapt to the rising penetration of the personal video recorder, with its ability to zap commercials. [TelevisionWeek ]