Seems like a good one…

Seems like a good one… I just added it to my wishlist.

The Six Forces of Marketing Momentum

HBSWK Pub. Date: Oct 28, 2002

by Ron Ricci and John Volkmann

If you want your product to be more than a one-hit wonder, customers need to know that it has staying power. Here are six ways to help you convince them, according to Ron Ricci and John Volkmann in this excerpt from their book, Momentum: How Companies Become Unstoppable Market Forces.